We are the national airline of the Republic of Serbia. We are one of the oldest airlines in Europe with a history that dates back to 1927. In October 2013 we rebranded and became Air SERBIA, as part of an investment deal between the Government of Serbia and Etihad Airways, the national airline of the United Arab Emirates.

Air Serbia is announcing a job vacancy

WEB CONTENT OFFICER

Direct sales – E-commerce 

 JOB SCOPE

• Generate and update web content (product, news, promotions, regulations, etc.)
• Collaborate with agencies to increase operations and online sales (PPC -, e-marketing agency, etc.)
• Plan, define, and implement web content changes and functional enhancements
• Maintain and update web content online marketing plan
• Identify potential opportunities for content creation in liaison with other departments (Corporate Communications, Social Media, Marketing, etc.) and external partners.
• Monitor website KPIs and develop plans for its improvement
• Provide comprehensive reporting and analysis of all content efforts, including pipeline of prospects, results of content projects (including impact to search engine rankings, link building and ultimately traffic / revenue).

 KEY COMPETENCIES

• Understanding disciplines required to drive web content (PPC, e-mail marketing, link generating, online PR, SEO, offline marketing and PR, affiliate programs, etc.)
• Experience using applications such as Excel and Photoshop
• Computer literacy and basic understanding of web technologies (FTP, browsers, HTML basics, databases)
• Data management experience
• Experience working on websites, CMS, e-transactions
• Basic understanding of Google products such as Webmaster Tools & Analytics will be considered an advantage

 JOB SPECIFICS

            Website:

• Update information on product, promotion web content
• Website posting of banners, photographs, promotions, etc.
• Update CMS (copyrights and illustrations)
• Identify and report any operative / technical problems
• Incorporate and document current functional projects / website enhancements
• Testing and installation of functional projects / enhancements
• Liaise with internal resources and other departments in regard to daily website management
• Consider approaches and strategies for improved sales conversion and guest engagement

            Marketing:

• Understand and develop traffic sources (factors of): e-mail, SEO, PPC, social networks, catalogues, etc.
• Liaise with agencies or internal teams for campaign implementation and support.
• Research, assess, and rank new ways of generating additional traffic

MINIMUM CRITERIA AND QUALIFICATIONS

• University degree (VII)
• At least 5 years’ experience
• Computer skills (Word, Excel, Power Point, Internet)
• Fluency in English

RECRUITMENT PROCESS

As a fast growing, dynamic company we are always looking for the best people to join us in building a great airline. If you share our commitment to delivering service excellence while demonstrating accountability and integrity and you are ready to embrace this opportunity, don’t hesitate to apply now on our website!

Please note that the following position is temporary-based.

Only short listed candidates who meet all the above mentioned criteria will be contacted.

We look forward to meeting you soon.

Good luck!